Saturday, November 27, 2010

Lebron MJ Commercial Mash up



"Maybe I led you to believe that basketball was a God-given gift and not something I worked for...every single day of my life."

To tell you guys honestly, I never liked Lebron. If it wasn't for his monster stats, monster games and definitely his monster talent, I wouldn't even care to notice him whenever I follow the NBA. Here is Lebron James, trying to make a story out of his escape from the Cavs, where he couldn't win. And even using it as a ploy to promote his Nike brand. Brilliant in a marketing sense. But come on, everything he's doing doesn't help his image at all.

I've read a lot of stories about how Lebron is as a teammate, a player in the locker room, an endorser, an NBA player, and even an Olympian! All of them are of not-so-nice nature. But I'm not bringing that out here. I'm not even sure if those things are true.

But what I'm trying to point at now is that this video could mean something. This video makes me think that Lebron may be the new epitome of play-for-pay. Truly, most young players today play well because they want a contract, or an extension, and on the first year of their contract, don't really perform according to their assessed potential.

I know Lebron left so much money on the table by playing for the Heat. But that doesn't mean his marketability decreased. His endorsements will definitely be there. He's got all the attention in the whole basketball world. All eyes are on his Heat team and they're barely above .500!!!

This video just shows us how different basketball is today and we have his Airness testifying how he became the greatest player to play basketball.


"Maybe I destroyed the game... or maybe, you're just making excuses."

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