Best infographic by far

from: GMA News Online Facebook Account

Christopher Lao for BPI Auto Loans!

No more "WIN AN IPAD 2" promos

Apple Tightens Control on Use of Its Products for Promotional Giveaways

Thinking about offering an iPad 2 for your company’s next promotional giveaway? Think twice! You need to make yourself familiar with Apple’s Guidelines for Third Party Promotions before you get yourself into some trouble.

Companies looking for promotional items waste no time in offering the latest and greatest Apple products as soon as they hit store shelves. It’s the perfect way to attract customers and hopefully drum up some business. Contests for free iPhones, iPods and iPads are constantly popping up from popular websites to small businesses in your own home town. Well beware, because according to a report on Fortune, Apple has started to enforce the guidelines it has laid out regarding the use of its products for contests and giveaways.

Following are just some of the guidelines included in the two-page document outlining Apple’s rules:

• iPad, iPhone and the iPhone Gift Card may not be used in third-party promotions.
• iPod touch is only allowed to be used in special circumstances and requires a minimum purchase of 250 units.
• The use of “free” as a modifier in any Apple product reference in a prominent manner (headlines, call- outs, etc.) is prohibited.
• You must submit all marketing materials related to the promotion of Apple products to Apple for review.
• You may NOT use the Myriad Set font on or in connection with web sites, products, packaging, manuals, or promotional/advertising materials.
• Please include the following statement at the end of Apple legal language: “Apple is not a participant in or sponsor of this promotion.”

This rules included in the Guidelines for Third Party Promotions document have reportedly been around since January, but it appears Apple has only recently started to enforce them. I blogged about the significant number of iPad contests in one of my posts last fall and was completely unaware of any guidelines. Based on the number of contests past and present, it looks like plenty of others find themselves without a firm grasp of the rules as well. I found dozens of contests just today by googling “iPad 2 contest giveaway” and some of them were from well-known, reputable sites. It will definitely be interesting to see whether there is a decline in the number of contests offering up Apple products in the future.

source: http://www.padgadget.com/2011/06/02/apple-tightens-control-on-use-of-its-products-for-promotional-giveaway/

One Year.

Twelve months ago, I was this very eager and excited kid from UP-Diliman who was just about to enter the corporate world as a Data Analyst for one of the biggest advertising agencies in the country.

I came not really knowing how does a guy like me fit in a company known for it's crafty strategies and famous work. I knew I was going to do some number crunching and whatnots for a number of brands but I always thought I could learn more outside of my field.

Yes, that was my dream - to do analytics in a marketing perspective - and boy did I move further from my original jd.

A whole lot of meetings. Data Analytics. Data extractions. Validations. Research.

Some account management. Out-of-town presentations. and a whole lot of competitives.

Few months later, new vision was instilled and yeah, digital was all over it. For a moment, I thought "why am I here?" There were moments when I wondered if this was what I wanted. It wasn't like I wasn't fit for it but it was more like "do I belong here?"

Being the positive person that I am, I just went with the flow. Digital Immersion is what I want to call it. Eat, drink and sleep Digital. Literally.

Next thing you know I was tasked to champion digital media. Imagine all that reading and self-studying. Yes, all this happening as I was adjusting with the fact that I had a second job that time. Life was so stressful. Well up to now I guess.

Since then, I've had a change of position name/role in the team, a well-earned certification in Google advertising, oh so numerous digital campaigns implemented, now two teaching gigs and a whole lot more. I still do some analytics but now in a digital perspective. I am what they call the team's "numbers guy". Yeah, for some it's pretty nerdy, but that's how I earn my money.

One year. Boy was that one heck of a ride. I still remember my boss saying, "this is just the tip of the iceberg" back then. Up until now that's how I feel. Big things are bound to come. I just know it.

I used to eat, drink and sleep digital. Now I still do but now I also think and speak digital.

And now, that's how I roll.

MRM is Philippines’ Google AdWords Elite Team

MRM Elite Team (From L to R): Amiel Uy, Tonico Maningat, Jim Guzman, Mabie Encarnacion,
Rachel Chua, Debbie Bereber, Nicole Sy, Pat Cortes, Mae Uy and Mattel Soliven

MRM Philippines, the digital relationship marketing discipline of McCann Worldgroup, now holds the most number of individually certified Google AdWords professionals in the country. This was after 10 out of the 15 team members passed the Fundamentals and advanced-level exams covering search, display, reporting, and analysis.


As individually qualified AdWords Professionals, members of the MRM accounts and production team are now equipped with specialized knowledge in Google Advertising. AdWords ads are placed in Google partner sites and display networks, widening the scope of MRM clients’ ad placement in relevant sites online.


Managing Director Donald Lim says, “The Google Adwords Certification solidifies MRM Manila’s authority in the digital marketing arena by ensuring that we are capable and knowledgable in managing the digital marketing projects of our clients. It validates our position in being able to deliver end-to-end digital marketing solutions effectively and efficiently. Our team delivers best in class digital projects not only because we know marketing, but also because we know how to play in digital, as evidenced by certifications like these.”

Certified Google Adwords Professional

Yeah men!!!