I came not really knowing how does a guy like me fit in a company known for it's crafty strategies and famous work. I knew I was going to do some number crunching and whatnots for a number of brands but I always thought I could learn more outside of my field.
Yes, that was my dream - to do analytics in a marketing perspective - and boy did I move further from my original jd.
A whole lot of meetings. Data Analytics. Data extractions. Validations. Research.
Some account management. Out-of-town presentations. and a whole lot of competitives.
Few months later, new vision was instilled and yeah, digital was all over it. For a moment, I thought "why am I here?" There were moments when I wondered if this was what I wanted. It wasn't like I wasn't fit for it but it was more like "do I belong here?"
Being the positive person that I am, I just went with the flow. Digital Immersion is what I want to call it. Eat, drink and sleep Digital. Literally.
Next thing you know I was tasked to champion digital media. Imagine all that reading and self-studying. Yes, all this happening as I was adjusting with the fact that I had a second job that time. Life was so stressful. Well up to now I guess.
Since then, I've had a change of position name/role in the team, a well-earned certification in Google advertising, oh so numerous digital campaigns implemented, now two teaching gigs and a whole lot more. I still do some analytics but now in a digital perspective. I am what they call the team's "numbers guy". Yeah, for some it's pretty nerdy, but that's how I earn my money.
One year. Boy was that one heck of a ride. I still remember my boss saying, "this is just the tip of the iceberg" back then. Up until now that's how I feel. Big things are bound to come. I just know it.
I used to eat, drink and sleep digital. Now I still do but now I also think and speak digital.
And now, that's how I roll.
